Presentation
Graphic Design
Submit a portfolio responding to a creative brief.
Overview
Submit a portfolio responding to a creative brief.
2027 Topic
Design a visual identity system for a global civic celebration.
Format
Submit a portfolio PDF plus a live presentation.
Competition Brief
Creative Brief
LEAP — a youth entrepreneurship nonprofit
Design a full brand identity kit for LEAP, which helps students aged 14–18 launch their first business.
Must include
- Logo (primary + icon version)
- Color palette (with hex codes and rationale)
- Typography choices (heading + body font)
- Business card design
- Social media profile banner
- One promotional poster for a flagship event called "LEAP Summit 2025"
- A one-page brand usage guide
Presentation Time
Plan your delivery around these timings. Judges enforce them strictly.
Presentation
7 minutes
Q & A
3 minutes Q&A with judges
Prep
Arrive 15 minutes before your slot for setup
Judging Rubric
Total score is weighted across the criteria below. Train where the points are.
Concept & Originality25%
Visual Execution25%
Brand System & Consistency20%
Portfolio Craft15%
Presentation & Q&A15%
Preparation Tips
- Show process work
- Maintain brand consistency
- Cite typography choices