Presentation
Marketing
Craft an integrated marketing campaign for a real brand brief.
Overview
Craft an integrated marketing campaign for a real brand brief.
2027 Topic
Re-launch a heritage beverage brand for a global Gen-Z audience.
Format
Team of 2-3. Pitch with deck and creative samples.
Competition Brief
Product
ReCharge — a new Indian energy drink
Targeting Gen Z students aged 16–22.
Must include
- Brand identity (name, logo direction, tagline)
- Target audience persona
- Campaign concept with a campaign name
- Platform strategy (Instagram, YouTube Shorts, college activations)
- Sample ad creatives (3 minimum)
- Influencer marketing plan
- Launch budget allocation (₹10 lakh budget)
Presentation Time
Plan your delivery around these timings. Judges enforce them strictly.
Presentation
7 minutes
Q & A
3 minutes Q&A with judges
Prep
Arrive 15 minutes before your slot for setup
Judging Rubric
Total score is weighted across the criteria below. Train where the points are.
Market & Audience Insight20%
Creative Strategy25%
Channel & Media Plan20%
Measurement & KPIs15%
Presentation & Q&A20%
Preparation Tips
- Show a clear audience persona
- Include a channel mix
- Quantify KPIs